Strategy & Traffic Forecast


ACV is a pioneer in strategic advisory services for airports. More than 20 years ago, we have started providing strategic support to the Vienna, Salzburg and Kiev airports.
Strategy is a broad definition. In terms of airport development, it always requires a sound market understanding of both regional and international markets. A tailor-made airport strategy has to address the following key questions:

  • Vision: What is the airport’s vision? Where will it be in 20 or 30 years? How will development be managed?
  • Positioning: Who are the airport’s most important clients and market segments? How can the airport be positioned in a highly competitive environment? Which tariff policy should be chosen?
  • Strategic Success Factors: What factors will contribute to the airport’s success in future? Which are the hidden weaknesses and threats? How can the airport’s strengths be turned into opportunities?
  • Outsourcing: Which are the airport’s core business segments? Which tasks and services should the airport provide in-house? Which services and tasks can be outsourced - and how?
  • Strategic Initiatives: What will be necessary to achieve the business plan targets? How can change be implemented? What does the short-, medium- and long-term action plan look like?
  • Scenarios: Which scenario has to be chosen as the most likely one for development? What constitutes a low case scenario and what does the high case scenario look like? What are the risks and what the benefits?

Traffic Forecast

The traffic forecast serves as an important quantitative basis for airport planning - in particular for capacity planning, CAPEX as well as for aeronautical and non-aeronautical revenue planning.
Our traffic forecasts go far beyond mere GDP and IATA forecasts. We take a close look at macroeconomics, the local demand, the catchment area, and the airport’s strategy. Besides that, we analyse the realistic upside potential and any add-on traffic.
The driving factors for the development of air traffic are first, the passenger volumes, and second, the air cargo and airmail volumes. All other projections rely on these - either directly or indirectly.

Our traffic forecasts include:

  • Detailed air passenger traffic
  • Detailed air traffic movements
  • Detailed air cargo traffic
  • Peak hour forecasts
  • Modal transport split
  • Secondary planning parameters (meeters & greeters, visitors, employees, etc.)